Current:Home > MyAdidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye -Infinite Edge Capital
Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye
View
Date:2025-04-27 13:52:35
Adidas has begun selling off sneakers that were created in partnership with the artist Ye (formerly Kanye West) before the German sportswear company cut ties with the celebrity.
Adidas says a "significant amount" of money made from its remaining inventory of the "Yeezy" brand sneakers will be donated to organizations that are fighting antisemitism, racism and hate, including the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, founded by George Floyd's brother.
Adidas ended its partnership with Ye in October, after he made a string of antisemitic remarks.
It's still unclear whether Ye will receive any profits from the shoes, which currently range in price from $70 to $260 a pair and went on sale in the U.S. on Wednesday.
The company says it consulted with "a diverse group" of employees, organizations and consumers before deciding what to do with the leftover product. Adidas said it followed through on committed production orders even after the partnership was terminated in order to protect supply chain partners.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
In April, investors announced they would sue Adidas over Ye's remarks, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
NPR's Emily Olson contributed reporting.
veryGood! (41553)
Related
- John Galliano out at Maison Margiela, capping year of fashion designer musical chairs
- Strippers’ bill of rights bill signed into law in Washington state
- 'Fallout': Release date, cast, where to watch 'gleefully weird' post-apocalyptic show
- Baltimore's Key Bridge collapses after ship hits it; construction crew missing: Live Updates
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Hi Hi!
- A list of major US bridge collapses caused by ships and barges
- Ashley Tisdale Is Pregnant, Expecting Baby No. 2 With Husband Christopher French
- Timeline of the Assange legal saga as he faces further delay in bid to avoid extradition to the US
- Costco membership growth 'robust,' even amid fee increase: What to know about earnings release
- NYC subway rider is pushed onto tracks and killed, latest in a series of attacks underground
Ranking
- 2 killed, 3 injured in shooting at makeshift club in Houston
- The government says to destroy these invasive, fuzzy mud-looking masses. Here's why.
- Why 'Quiet on Set' documentary on Nickelodeon scandal exposes the high price of kids TV
- The government says to destroy these invasive, fuzzy mud-looking masses. Here's why.
- Sonya Massey's father decries possible release of former deputy charged with her death
- You'll Never Let Go of How Much The Titanic Door Just Sold for at Auction
- President Joe Biden wins Missouri Democratic primary
- Is Ames Department Stores coming back? Previous online speculation fell flat
Recommendation
Most popular books of the week: See what topped USA TODAY's bestselling books list
Bird flu, weather and inflation conspire to keep egg prices near historic highs for Easter
National monument on California-Oregon border will remain intact after surviving legal challenge
National monument on California-Oregon border will remain intact after surviving legal challenge
Paris Hilton, Nicole Richie return for an 'Encore,' reminisce about 'The Simple Life'
Watch: Livestream shows scene of Baltimore's Francis Scott Key bridge after collapse
Subject of 'Are We Dating the Same Guy' posts sues women, claims they've defamed him
Baltimore Bridge Suffers Catastrophic Collapse After Struck by Cargo Ship